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Understanding Coca-Cola’s Australia Digital MarketingBackground & Digital Marketing EnvironmentNov 1, 2021Nov 1, 2021
Digital Marketing Strategy for Zwift GameGames must attract attention in order to be noticed and stay ahead of the competition (Wu, 2017). Games companies must develop a decent…Nov 1, 2021Nov 1, 2021
Exchange vs Value Co-Creation Paradigm in Marketing for IKEA BrandExchange is the act of giving or taking one thing in return for another (Sheth and Uslay, 2007).Jul 22, 2021Jul 22, 2021
Transfromative Marketing in KFC IndonesiaThe pandemic force the company to adapt to new situations, one of them is KFC. For their transformative marketing, the company released…Jul 22, 2021Jul 22, 2021
How Traditional Fashion Brand Protect Their Customer BaseMarimekko Oyj is a brand company in the textiles, and fashion industry and has established in 1960. This brand is the good example of the…Jul 22, 2021Jul 22, 2021